CNN's Deborah Feyerick reports on a group of Toyota assembly line workers who voiced concerns about the company in a video addresses some key communication failures.
Key timely information sharing and management, a problem for Toyota, is voiced in this video. The problems with sharing of key information critical to effective response, prioritization confusion, over-emphasized tactics vs strategy, key stake holders, operational units/leads left in the dark is at the heart of this problem. The US was kept in the dark last September with recalls in UK and Toyota didn’t share the experience in Europe with NA counterparts either.
This is a formula for disaster as the world watches Toyota struggle with it image and reputation, much of which could have been avoided with a better communication strategy enabling a more sure path toward business continuity.
Go to CNN to view the video on Toyota employees' letter.
