There is often a disconnect between the crisis management professional and the c-level executives. Executives don't want to spend time on something that won't affect them today. They often have a innate belief in their ability to deal with any situation that arises - not without some truth. However, time and time again we see that crisis management behavior changes significantly after a crisis. The sheer magnitude and terror it instils is enough to motivate executives to plan for crises in the future.
How do you get your senior management to understand the impact and the crisis planning that is necessary without having to suffer a crisis?
Elizabeth Stevens, a veteran of many crises and incidents, has written an executive brief white paper specifically to address this issue. Her experience across aviation, retail and financial services is second to none. In this article Elizabeth Stevens provides an executive’s introduction to crisis management, why it’s important and the key tenets for successful crisis management.
You can find this white paper, Corporate Crisis Management, How to Minimize the Chaos, here.
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